Sales force automation (SFA) software: Helps you manage your sales team's activities, and helps the sales team close more deals by keeping thorough, accurate records of their interactions with all sales prospects.Large business buyer: These are companies that have more than 1,000 employees and have a dedicated IT department.ĬRM can be divided into several related subcategories of software, all of which focus on improving your relationship with your customers:.Midsize business buyer: These are companies that have 101-1,000 employees and tend to have an IT department.Small business buyer: These are companies with two to 100 employees and typically have no IT department.Single user: The smallest businesses consist of only one owner/employer, such as real estate agents, freelancers, or independent contractors.In general, though, you'll fall into one of the following categories: Superior customer service, focused on providing the best possible customer experience, will allow you to seriously compete against other businesses.ĬRM systems are used by many businesses, across a variety of industries, so there's no "typical" buyer. Compete with superior customer satisfaction: Staying in the right amount of touch with your customers, and using the communication method they prefer, lets you stay on top of their needs and concerns in a way that stands out.You can also track those customer interactions and analyze that data for more efficient resource planning and optimize the sales process.
Larger companies, however, deal with thousands or potentially millions of contacts and customers, which require customer relationship management software in order to keep that information well-organized and accessible